Alongside four Kärcher centers in Belgrade, Novi Sad, Kragujevac and Niš, KarcherShop.rs is the online sales channel for Kärcher equipment in Serbia.
The project covered a complete redesign and technical upgrade of this e-commerce platform. The store needed a more modern look and a simpler purchase process, as well as less manual work behind every order.
That is why a large part of the project focused on backend functionality and integrations that automate the store’s day-to-day operations.
We set up WooCommerce as the central point that exchanges data with the ERP system, the logistics partner and an external marketplace channel.
Prices, stock and orders are managed in Pantheon ERP, deliveries are handled by Post of Serbia (Pošta Srbije), and part of the sales goes through the Ananas marketplace.
Without integrations, the admin team would have to copy the same data from one system to another, which slows down order processing and increases the chance of errors.
The client wanted to improve the store visually and functionally and to automate as many operational processes as possible. The focus was on a clearer user experience, better organization of a large product catalog and a simpler purchase process.
On the backend, the priorities were automatic synchronization with the ERP, automated order processing, connections with the courier service and external sales channels, and less manual work for the admin team.
The redesign was the easier part of the job. The biggest challenge was connecting several different business systems into one stable workflow.
Product, price and stock data could not be kept in isolation inside WooCommerce, so the store needed reliable communication with Pantheon ERP.
At the same time, logistics had to be automated so that orders could be processed without manually re-entering data between systems.
The Ananas integration added another layer of work: product structure, stock and prices need to stay aligned between the store’s own webshop and the marketplace channel.
1. Pantheon ERP integration
We built an integration that automatically exchanges data between the ERP and the WooCommerce store. It covers price and stock synchronization, as well as sending online orders directly to Pantheon.
The ERP remains the central business system, while relevant data is automatically transferred to the online store.
2. Post of Serbia integration
From the WooCommerce admin, an operator can send a shipment to the courier, schedule a pickup, generate and print shipping documents and the shipment register, and get a tracking number.
Delivery status is tracked and linked to the specific order, so the operator does not have to enter the same data in several systems.
3. Ananas marketplace
The integration enables data exchange between the store’s own e-commerce platform and the external sales channel.
Sales through the webshop and the marketplace are managed through connected systems, without unnecessary manual work.
4. Automated order processing
One of the most valuable parts of the project is the connected flow: webshop → Pantheon → logistics → shipment tracking.
An order is placed on the website, its data goes to the ERP, and the shipment is prepared through the Post of Serbia integration. Shipping documents are then generated, and delivery status is tracked from within the system.
5. Redesign and user experience
We delivered a complete redesign with clearer navigation, better-organized categories and improved presentation of products and their technical specifications.
The purchase process is simpler, the site is optimized for mobile devices, and the visual identity is aligned with the Kärcher brand.
KarcherShop.rs now runs as an integrated e-commerce platform connected to the company’s key business systems.
Through integrations with Pantheon ERP, Post of Serbia and the Ananas platform, a large part of the process is automated, from price and stock synchronization, through order creation, to delivery organization and shipment tracking.
WooCommerce has become part of a wider automated business process.
There is less manual work, orders are processed faster, and sales across multiple channels are easier to manage.
For Lolla Couture, a fashion brand specializing in women's clothing and made-to-measure pieces, we developed an online store with a custom design. Besides choosing a color and a standard size, customers can order a piece made to their own measurements,…
For Techno Ferum, a tool and equipment producer and distributor operating since 1996, we redesigned and technically upgraded a WooCommerce store with a large catalog of tools from brands such as Bosch, Makita and Metabo. We introduced Elasticsearch-based search that…
Share your idea and we'll get back to you within 24 hours with a strategic outline and next steps.
Your 24wp website is developed by experts from Cubes — an IT company that has been creating complex IT ecosystems and stable web systems for a decade.
Visit cubes.rs