Lolla Couture
Lolla Couture is a fashion brand specializing in women’s clothing and made-to-measure pieces. The project covered the development of a new online store with a custom design, with a particular focus on product personalization.
Alongside a catalog organized by categories and products with different colors and sizes, the store needed to support a business model in which some pieces are made only after the customer orders them. The project also included connections with external systems for card payments, delivery and email marketing.
The goal was an online store that makes it simple to present and sell Lolla Couture collections, while supporting made-to-measure ordering. Typical fashion stores let customers choose a color and a standard size.
Here, customers also needed the option to order a product based on their own measurements. The client also wanted a simple personalization process, secure card payments and better communication with customers through email marketing.
The main challenge was the Custom Made functionality. Standard product variations, such as color and size, had to be connected with additional measurement fields, and every selected option had to be recorded correctly in the cart and in the order.
Organizing many combinations of colors and sizes added complexity, as did adapting the purchase process for products that are made after the order is placed. The project also required a Raiffeisen card payment integration, a Brevo connection for email marketing and a City Express integration for delivery.
1. Product catalog and variations The catalog is organized into categories such as dresses, jumpsuits, sets, corsets, trousers, tops and swimwear. Each product has its own page with a photo gallery, description, material information and available options. We set up variable products for colors and sizes and connected them with the purchase process, so the chosen combination is recorded correctly in the order.
2. Custom Made ordering Alongside the standard sizes XS, S, M and L, customers can choose a Custom Size option. Selecting it reveals additional fields for bust, waist and hip measurements, as well as height and weight. A size guide and a visual guide on how to take measurements help customers enter accurate values. The measurements are linked to the selected product and carried through checkout, so everything needed to make the piece is available in the order.
3. Shopping experience The store supports the complete purchase process for both standard and custom-made products: product search, categories, color and size selection, measurement entry, a wishlist, recommended and related products, user accounts, cart review and checkout.
4. Raiffeisen card payments We integrated Raiffeisen bank for secure online card payments. After confirming the order, the customer completes the payment, and the transaction data is used to process the order, including orders for custom-made pieces.
5. City Express delivery The store is connected to the City Express courier service. From the WooCommerce orders screen, the admin team can generate and cancel shipment codes in bulk, print shipping labels and print regular and monthly City Express reports.
6. Brevo email marketing The site is connected to Brevo for collecting contacts and running email campaigns, with newsletter forms and a signup popup.
Lolla Couture now has an e-commerce platform adapted to its specific sales model. The catalog, product variations, Custom Made ordering, card payments, delivery and email marketing work within one store.
Customers can find products easily, choose a color and size or enter their own measurements and complete the purchase securely, while the brand gets an online sales channel built around its made-to-measure model.
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