The Best Email Marketing Plugins for Your WordPress Website

WordPress plugins for creating mailing lists are excellent tools for managing this process directly from your WordPress website. These plugins offer a variety of features that make it easy to collect email addresses from visitors: automatic delivery of guides or free content in exchange for email addresses, as well as various methods for analyzing and optimizing the performance of the list.

One of the key features provided by these plugins is the opt-in form for mailing lists. These forms are typically located at the bottom of the page or displayed as pop-up windows.

They can be simple forms requesting only an email address, or more complex forms with additional fields such as name, surname, age, interests, etc.

In addition to basic features, many plugins also offer advanced functionalities like split testing or A/B testing.

Below, we highlight the top 5 plugins for mailing lists:

Source: thrivethemes.comhttps://thrivethemes.com/solutions/website/

Thrive Leads Plugin

Thrive Leads is a powerful WordPress plugin that helps website owners effectively collect email addresses from visitors. You can customize over 60 templates or create a form tailored to your needs. The plugin allows you to design and implement sign-up forms that match your brand and goals. One of its key features is the ability to customize the display of forms based on triggers like exit intent, time spent on a page, or specific content on the page. You can also create separate forms for mobile and desktop users, and place them on specific pages or categories.

A/B testing is another powerful feature, allowing you to experiment with different form variations to identify which one converts your audience the best. With detailed reports and analytical insights, you can better understand your forms’ performance and optimize your email collection strategy. It also supports API integration and custom HTML forms. For those seeking even more advanced features, SmartLinks lets you display different content to users already subscribed to your email list, which is great for boosting product or service sales.

Source: convertpro.nethttps://www.convertpro.net/

Convert Pro Plugin

Convert Pro is a popular WordPress plugin for sign-up forms, offering various types such as popover, widgets, slide-ins, and advanced options like yes/no forms, multi-state, and content locking. It supports different email service providers and features a modular design that allows disabling unused functions to improve performance.

Advanced display triggers allow precise user targeting based on factors like time spent on the page, inactivity, scrolling, exit intent, and more. The plugin’s advanced targeting functionality enables you to focus on specific countries, pages, posts, and other criteria to optimize conversions.

Source: elegantthemes.comhttps://www.elegantthemes.com/plugins/bloom/

Bloom Plugin

Bloom is a WordPress plugin developed by Elegant Themes that allows you to build user lists with a variety of options. It offers 6 different types of opt-in forms, including pop-ups, widgets, lightbox forms, forms below posts, inline forms, and content locking.

While it lacks the visual editor or live preview features found in Convert Pro and Thrive Leads, editing is straightforward. It provides access to many templates, though most have a similar design. You can connect an unlimited number of email accounts and use custom HTML forms for providers without direct API integration. Bloom also includes solid analytics and targeting features, with key functionalities like an easy-to-use editor, built-in analytics, and advanced targeting.

WP Notification Bar Pro Plugin

WP Notification Bar Pro is a WordPress plugin that allows you to easily add notification bars to your website. These bars can include various elements such as sign-up forms, text, or even links to social media. What sets this plugin apart is its customization options for the appearance and location of these bars, as well as the ability to target specific visitor groups.

In addition, it offers advanced features like A/B testing and basic analytics, helping you understand how your audience responds to different bars. It also integrates easily with popular email service providers, making it easier to collect email addresses for marketing campaigns.

In short, WP Notification Bar Pro enables you to effectively communicate with site visitors through dynamic and customizable notification bars.

Source: wordpress.orghttps://wordpress.org/plugins/mailchimp-for-wp

MailChimp Plugin (MC4WP)

MailChimp for WordPress is a plugin that simplifies connecting your WordPress site with the MailChimp platform, offering easy options for adding opt-in forms and “click to subscribe” fields across different areas of the site, such as comment forms, registration forms, and WooCommerce checkout pages.

While it may not have an extensive list of features, it offers useful customization options like form color adjustments and good integration with other popular plugins such as WooCommerce, Contact Form 7, Gravity Forms, WPForms, BuddyPress, and MemberPress. This combination makes it a solid choice for those who want to quickly and easily integrate MailChimp with their WordPress site.

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